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N a d i a K A R A J
Halloween is one of the slowest days at Da Francesco's (AKA Da's). I guess spaghetti and meatballs don't really go hand and hand with horror movies and trick or treating. To boost business and employee morale , I decided to let my creativity loose and put an Italian spin on Halloween. We declared October 31st as "DA'S-owleen" and invited customers to enjoy all their halloween festivities accompanied by authentic Italian cuisine. To ensure participation we; offered gift certificates for best costume, provided live entertainment and signature cocktails,
italian twist on halloween
social media
Facebook and Instagram were used to bring awareness to the event. A geo filter was made to allow costumers to post pictures on snap chat.
signature cocktails
A menu was placed on every table to advertise the drink specials. This boosted liquor sales significantly. A little graphic design and dry ice can go a long way.
the night was a huge success !
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